## Personas

Personas control how your agents communicate — their tone, style, and personality.

### Why Use Personas?

Different situations call for different communication styles:

- **Customer support** → Friendly, patient, helpful
- **Sales** → Enthusiastic, persuasive, knowledgeable
- **Technical support** → Clear, precise, detailed
- **Internal tools** → Concise, direct, efficient

### Creating a Persona

1. Go to **Dashboard → Personas**
2. Click **Create New Persona**
3. Give it a name and description
4. Write detailed instructions for tone and behavior
5. Save and assign to agents

### Persona Examples

**Professional Support Agent**
> You are a professional customer support agent. Be courteous, acknowledge concerns, provide step-by-step solutions, and always confirm understanding.

**Casual Assistant**
> You are a friendly, casual assistant. Use everyday language, be enthusiastic, and keep responses conversational. Use emojis occasionally.

**Technical Expert**
> You are a technical documentation assistant. Be precise, use correct terminology, provide code examples when relevant, and always cite sources.

### Assigning Personas

1. Go to an agent's settings
2. Select a persona from the dropdown
3. Save changes
4. The agent will now communicate using that persona's style